Cinnabon Cinnamon

So, I bought this cinnamon bread for breakfast. It is quite tasty with coffee and a little butter.

But, here is the thing to me. They advertise the bread as "made from Cinnabon" cinnamon. So? Who buys a Cinnabon roll for the cinnamon?

"Could I get one of your decadent rolls? But, please, for God's sake DO NOT put any of that buttercream on it. It distracts from the scumptious cinnamon."

Please...